About Us

Our History

mobileXcetera is an offshoot of Mindcraft Limited formed in 1998 by two young graduates of the University of Lagos. However, in 2002 a mobile unit emerged which was later registered as a mobileXcetera in December 2003.


  • 1st WASP to hit 1million SMS in 2 weeks
  •  First to run SMS based Predict and Win service in Nigeria in 2003 on Econet for “Abuja 2003 – All African Games”
  •  First to run an SMS based multi-level interactive quiz during Nations Cup 2004 that generated over 1 million hits for Econet wireless in 2 weeks.
  •  Developed, deployed and managed the Homeplay concept for the first and most successful TV Game Show in Nigeria “Who wants to be a Millionaire” at infancy for Vmobile and GETTV productions. The Homeplay quiz is still the most played SMS based quiz in Nigeria.
  •  First to incorporate SMS quiz into a National TV Series “SuperStory”
  •  First to run a cross network SMS based TV interactive service in Nigeria via the first ever “Gulder Ultimate Search” reality TV show
  • Developed Pearson Education UK mobile project for Ladybird books for Nigerian Kids
  • In 2013 we developed GTB mobile money application on Nokia Asha phone.